Connecting Students to Their Future
Diploma Plus Career Education
Role: Photography, Videography, Photo Essay Writing
Situational Analysis
Students, parents and teachers lack “brand awareness” of the Diploma Plus career education program; many participate in career exploration activities/experiences without realizing these opportunities are part of a strategic plan to graduate work-ready students. To stay on track with 2025 enrollment goals, awareness needs to increase across the board.
Strategy
The community loves to see student stories, so we put them front and center. We used the Public Relations department’s communication streams — social media and digital newsletters — to promote student-focused content that highlights the diversity of experiences available to students, Kindergarteners through seniors, through the Diploma Plus program.
Deliverables
Video series highlighting valuable student experiences that emphasized student voice
Program overview video
Photo essay newsletter
Video Series
The video series highlighted high school students currently in the Diploma Plus program. Each student related how their experiences have taught them valuable career lessons that they can “talk about… in an interview”.
Platform: Facebook, Instagram, LinkedIn & Twitter
Photo Essay Newsletter
Bridging Classroom & Career focused on the diversity of experience available to high school students in the Diploma Plus program.
Overview Video
This overview briefly touched on the breadth of the Diploma Plus program, highlighting the key goals of the three branches — elementary, middle school and high school.